2017 Primitives
       
     
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2017 Primitives
       
     
2017 Primitives

During the first year of the design degree course, the students were asked to develop a simple exercise of two weeks: building models on 1:1 scale. The exercise was sponsored by a local cosmetic brand “Ciatu”, that was interested in a project for the displays in their showroom in Ortigia, the historical center of Syracuse. It became an opportunity to bring the students outside the academic world as Ciatu became a “real” client, that the students met during the exercise.

We started the course by showing the students images of the Atelier Brancusi in Paris, that included several archetypal podiums for his sculptures. Since our final models had to be part of the refurbishments of a retail space, the ambition of this project was to question the dichotomy and the boundaries between content and container, exhibit and exhibition, replica and authenticity.

Secondly the students were given technical drawings (plans, elevations and axonometric views) of nine primitive shapes designed by the Moncada Rangel, that were inspired by the Brancusi podiums.

Each mock-up built in cardboard was made by groups of two students. The students tested their functionality, dimensions and colors, refining their ultimate purpose: to display the cosmetic products, creating singular mini-stages.

The floorplan of the Ciatu’s showroom was taped into the floor and the students confronted their display prototypes with the CEO of the brand that gave them positive feedback.

We make some adjustment according to the feedbacks we received and in the second week we started to build the final displays/models in plywood, coating them with several layers papier mache and coloring them with the assigned colors tested and agreed with the client during the mock-up phase.

Finally, the models were moved to the showroom when the client organized a vernissage party with all the students and his guests.

In collaboration with Made Program Students

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